Everyone should have the opportunity to be part of Swedish football if they so wish. And together, we can make that happen.

Everyone has the right to exercise, and at times like these, we have to work even harder to make sure it stays that way.  


Right now, our society and sports clubs are facing challenges we have never seen before. That is why we want to support Swedish football, now more than ever. To make sure everyone can participate, no matter the circumstance. 


Through Alla är olika  – olika är bra, (Everyone is different – different is good) ICA and our 1,300 grocery stores will continue to support clubs that work to make football more inclusive for everyone. Regardless of gender, ethnicity, religion, disability or sexual orientation. To make sure that everyone has the right to be a part of football. 

ICA loves Swedish football, and over the course of 2018 and 2019, we distributed SEK 8 million in funding to 70 football clubs around the country. The money was raised thanks to the enormous commitment from ICA’s customers and has been distributed to football clubs that strive to improve Swedish football in various ways and make clubs more welcoming for everyone.

ICA will continue working on Alla är olika – olika är bra (Everyone is different - different is good) this year too. Because right now our work and support is needed more than ever before. In 2020, our funding will be distributed between clubs that run projects that attract more people to start and stay in football.

We encourage you to apply for funding through Alla är olika – olika är bra (Everyone is different – different is good). We start accepting APPLICATIONS in May 2020 and distribute funding on an ongoing basis between May and November. This year, we will distribute funding to a much larger number of clubs.

This year, the funding will be distributed to clubs that make possible for children and teenagers to become active and become part of a football team, regardless of their social economic background, ethnicity, gender or disability.

This includes: Clubs that create possibilities for children and teenagers, whose circumstances make it harder to start playing football. Where the granted funds can be used for renting facilities, materials for activities and leadership fees. Each club can apply for funding up to SEK 50,000, as long as it meets the below criteria below. You can easily apply here:





The application period has closed for this year. The application period starts in May 2021.